Life is worth hearing

"When you lose your sight, you lose touch with things. When you lose your hearing, you lose touch with people."

Helen Adams Keller 

Hearing is an essential part of life, because it connects people. A loss of hearing can disconnect you from the world around you. That’s why we make an effort to learn about every single customer’s world. By understanding the role that sound plays throughout each person's day, we can keep them connected - so they can get more out of life.

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Hearing loss is the third most common health condition among adults. Millions of people are living with hearing loss today.  A loss of hearing can lead to isolation, depression, cognitive decline and dementia. It is important to begin treatment as soon as possible. 

Do you have hearing loss?

Do you have hearing loss? Our online hearing test will give you a clear indication of how well you are hearing, using background noise and self-evaluation questions.


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  • Whether you are sitting in a café, talking on the phone, or listening to music, your brain filters out a flood of irrelevant sounds so you can concentrate on the information you want.
  • A healthy hearing system can recognise low-frequency sounds like a double bass, and high-frequency sounds like the tweeting of birds. It can process very quiet sounds like the buzzing of a mosquito, and extremely loud sounds like a jet engine starting. What’s more, your brain can help you determine where a sound is coming from, and give you a feel for how big a room is.
The Inner Ear

Sound waves cause fluid in the snail-shaped cochlea to move, and this movement is picked up by the sensory cells, which send electrical impulses to your brain.

The Middel Ear

Three tiny bones and the eardrum make up the middle ear: the hammer, the anvil and the stirrup. They work together to amplify sound waves.

The Outer Ear

The shape of your ear ensures that sound waves are captured and directed through the auditory canal into your eardrum.


Once impulses are sent to the brain, it processes the data so that we can decide what is relevant in this particular situation and act upon it.

The sooner you take action, the sooner you stop the negative effects of hearing loss from developing - and the sooner you begin to regain sharpness, confidence and control.

Research consistently demonstrates the considerable effects that hearing loss has on social, psychological and cognitive performance. Over time, reduced aural stimulation can actually impair the brain’s ability to process sound and recognize speech. When you can’t hear what’s going on around you, your mental sharpness suffers. Hearing loss can lead to isolation, depression, cognitive decline and dementia. This is why its important to begin treatment as early as possible.

"My long-term incremental hearing loss first brought me to Audika. It was very difficult to discern conversation when there was background noise. My wife was tired of me asking: 'What did you say?' I refer to my hearing instruments as 'my best friends', and it's true. My son-in-law told my daughter: 'Be careful what you say, your dad can hear us now.'"

Frank Willis, 62

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